THE lengthy search for a brand new head for the Australian arm of fledgling luxurious automotive model Genesis has ended with the appointment of 24-year BMW Group Australia veteran David Lederer.
Mr Lederer steps into a task vacated by former Genesis Motors Australia basic supervisor Peter Evans, who departed in late April with simply weeks to go earlier than Genesis was as a consequence of formally transition from high-end Hyundai mannequin line to standalone luxurious automotive model in June.
Overseeing every thing at Genesis from gross sales, advertising and retail improvement to aftersales, Mr Lederer will draw on the appreciable expertise he gained at BMW’s native headquarters in Melbourne together with finance, product planning and gross sales.
In his most up-to-date position as BMW Australia’s common supervisor of gross sales channel improvement, Mr Lederer masterminded the Bavarian model’s s hi-tech flagship dealership in Sydney.
This achievement is of curiosity to Genesis as it really works to comply with up the much-delayed opening of its outstanding boutique-like ‘studio’ showroom in Sydney’s Pitt Street mall with at the least 10 comparable retailers deliberate, beginning with Melbourne, south-east Queensland and Perth.
Mr Lederer stated he was wanting ahead to the problem of “establishing Korea’s first true luxury automotive brand here in Australia”.
He joined BMW Group Australia in 1994 as a monetary analyst earlier than taking over product administration for the BMW passenger automotive vary in 1999. In 2006 he moved to administration of product and market planning with duty for all BMW and Mini mannequin strains, together with these customised underneath the BMW Individual program.
In 2008 Mr Lederer progressed to gross sales operations supervisor and helped BMW put together for navigation via the worldwide monetary disaster. Little greater than a yr later he turned basic supervisor of gross sales earlier than taking duty for gross sales channel improvement in mid-2011, a task he held for greater than seven years earlier than making the leap to Genesis.
Coinciding with the opening of its Sydney studio in late June, Genesis launched the G70 sedan that’s pitched towards the Audi A4, BMW three Series, Jaguar XE, Lexus IS and Mercedes-Benz C-Class.
A refreshed model of the Hyundai Genesis, rebadged G80, was launched on the similar time however shall be changed subsequent yr with an all-new mannequin that may higher deal with the Audi A6, BMW 5 Series, Jaguar XF, Lexus GS and Mercedes E-Class.
The model has additionally secured right-hand-drive manufacturing for all future fashions, together with its first SUV, which can be shortly accompanied by one other high-riding mannequin and adopted up round 2021 with electrical automobiles.
Mr Lederer stated the corporate’s purpose was “to eventually offer alternative propulsion in all segments of our product portfolio”.
“With such a diverse range of impressive new products it really is an exciting time to be joining the brand,” he stated.