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NZ sales: October shores up annual market decline


NEW Zealand’s new-vehicle market is inching nearer its first annual loss because the 2009 Global Financial Crisis (GFC), with the 14,965 models bought final month equating to a 10.2 per cent decline over October 2018, which set the gross sales document for the 10th month of the yr.

 

As a end result, the Kiwi market is down four.Eight per cent within the yr up to now, to 129,753 gross sales, with it unlikely to make up the 6508-unit distinction within the last two months of 2019 as December is historically one of many quietest months of the yr.

 

Motor Industry Association (MIA) chief government David Crawford stated: “The month of October continues the up and down pattern for 2019, in what is a difficult and challenging market.”

 

Sales of passenger automobiles and SUVs contracted by 9.6 per cent final month, to 10,632 models mixed, whereas light-commercial automobiles have been additionally down, reducing by 11.6 per cent to 4333 models.

 

In October, mid-size SUVs carried on as the preferred sort of latest car, with a 20.5 per cent market share. They have been adopted by small SUVs (13.Three%), which have been simply forward of small automobiles (13.1%). Pick-up/cab-chassis 4x4s (12.5%) have been left on the surface wanting in.

 

Spurred on by three of final month’s 4 best-selling fashions, Toyota reasserted itself as market chief with a dominant 28.Three per cent share.

 

However, Brand T’s 4239 October gross sales have been down 15.2 per cent, with the first-placed Corolla small automotive (1269 models, -17.2%), second-placed RAV4 mid-size SUV (887, -10.9%) and fourth-placed HiLux ute (692, -14.6%) all taking a corresponding hit.

 

The Corolla and RAV4 have been buoyed by 1039 and 655 rental gross sales respectively, with Toyota fielding seven of the 15 best-selling rental fashions for the month, together with the highest 5.

 

Ford as soon as once more claimed second place, promoting 1235 automobiles, together with 829 models (-5.four%) of third-placed Ranger ute, though a gentle Mitsubishi (+zero.9%) was solely 67 gross sales behind, buoyed by the fifth-placed Triton ute (364, -9.5%) and 11th-placed Outlander mid-size SUV (274).

 

Holden fared a lot better throughout the ditch in October, ending in fourth place after recording 1083 gross sales, however this nonetheless represented a considerable 24.5 per cent decline regardless of having the sixth-placed Colorado ute (349, -12.Three%) in its mannequin line-up.

 

However, it was Mazda that was the hardest-hit top-10 model final month, with its gross sales down 32.1 per cent to 849 models because the 12th-placed CX-5 mid-size SUV (271, +2.Three%) was unable to do the heavy lifting by itself regardless of its enchancment.

 

Conversely, sixth-placed Nissan (785 models, +13.four%) was one the most important improvers on the pointy finish of the gross sales charts in October, with the Qashqai small SUV (279) and X-Trail mid-size SUV (234) enjoying key roles in its success.

 

That stated, it was Kia (707 models, +15.7%) that grew greater than another top-10 model final month. This got here regardless of it solely having the seventh-placed Sportage mid-size SUV (296, -6.9%) among the many best-selling fashions.

 

Hyundai (654 models, -Eight.9%), Suzuki (498, -Three.Three%) and Volkswagen (405, -18.7%) rounded out the highest 10 in a troublesome October.

 

While Tesla’s all-electric Model Three mid-size sedan made an entrance into the Kiwi market final month with a wholesome 359 gross sales – sufficient to be the third best-selling passenger automotive for the month – the MIA says zero-emissions automobiles returned to their “modest” volumes after the backlog of the favored American mannequin was “largely satisfied”.

 

In the year-to-date gross sales race, Toyota’s 32,260 gross sales and 20.zero per cent market share have it a commanding 15,894 models forward of second-placed Ford, which has the best-selling Kiwi mannequin, the Ranger (8105), primarily driving its mannequin line-up’s general efficiency.


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